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#`            
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                                <span>Identidade visual</span>

                            
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                        <h1>LA GANEXA</h1>
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                            <h2>Sobre o cliente</h2>
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                               <p>A La Ganexa é uma marca especializada em pasta de amendoim e alfajores, que tem como objetivo proporcionar uma alimentação saudável ao público fitness, unindo o sabor surpreendente de seus produtos a um estilo de vida equilibrado. Em 2022, a marca participou do programa Shark Tank Brasil, onde recebeu um aporte financeiro e formou parcerias com os empresários Carol Paiffer, Felipe Titto e João Apolinário. Desde então, a La Ganexa conquistou notoriedade, com seus produtos sendo revendidos por marcas renomadas, como Mundo Verde, Matéria Prima Suplementos e Bio Mundo, entre outras.</p>
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                               <p>A La Ganexa busca estabelecer conexão com homens e mulheres que desejam ou já adotaram um estilo de vida mais saudável, sem abrir mão do sabor. Além disso, a marca tem como meta atingir estabelecimentos como lojas de suplementos, lojas de produtos naturais, farmácias, mercados e outros pontos de venda.</p>
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                               <p>O desafio deste projeto consistiu em expressar a identidade da marca por meio de sua identidade visual e embalagens. De acordo com os investidores do Shark Tank, apesar da qualidade dos produtos, a embalagem não refletia adequadamente essa mensagem, apresentando oportunidades para atingir um público maior.</p>
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                               <p>O desenvolvimento do projeto focou em incorporar elementos que evocassem a ideia de uma marca acessível, atraente, saborosa e saudável. Além disso, foi realizada uma modernização do logotipo anterior, visando diferenciar a marca, sem afastar seu público atual.</p>
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                               <p>No processo criativo da identidade visual, foi realizada uma pesquisa de mercado para compreender o comportamento dos concorrentes e identificar formas de ressaltar os diferenciais da empresa. Com base nessas informações, foram utilizadas cores vibrantes para tornar a marca mais chamativa em comparação às demais, aumentando o tamanho do logotipo para torná-lo mais memorável ao cliente.<br />
Em relação às embalagens, foram inseridas imagens dos produtos, facilitando a compreensão dos sabores e aprimorando o processo de escolha do consumidor. Essas alterações na identidade visual e nas embalagens resultaram em um aumento nas vendas e mudaram a percepção dos clientes sobre a marca, levando-os a considerar os produtos como novidades no mercado.</p>
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